COAM. Calle de Hortaleza, 63

THE ART OF DOCUMENTING THE STREET

Visual documentation and audiovisual recording is an art that has walked hand in hand with urban art since its beginnings and has evolved notably until our days. The importance of the work of photographers, filmmakers and documentalists is key to this artistic movement that is always in transit and which essence lies in the ephemeral. The exercise of recording it, gives Art another life spreading and going viral into the social media and publications. In this journey we want to listen to the stories that are hidden behind the cameras that capture them, we want to understand the looks that illustrated what happened. Without them there would be no trace left.

12pm-1pm – SOCIAL NARRATIVE, VISUAL IMPACTS // Jorge Rodríguez Gerada, artist

The average video consumption through mobile devices is 7 videos per hour. The contemporary urban artist has at his disposal a multitude of audiovisual genres and treatments to approach his work depending on the focus: some treat it as an artistic work itself, others document these pieces as a video-artistic exercise, others document the process and others seek to increase the impact of their works.

J.R.Gerada is one of the most narrative and humanist urban artists in the world. His endless exploration has led him to master the audiovisual component in order to provide the background behind his works which, beyond the striking image, always hides a greater story.

1pm-2pm – AEROSOL FLASH FORWARD // Projection Miguel Angel Rolland, cinematographer.

In 2004 influencers, selfies and sprays cans probably already existed. We only didn’t use these names. We’d rather say ‘aerosols’. You can still hear this name today, but not as much as we heard it in the past. In this session we will travel back in time to observe the enormous evolution of this movement, not only in the field of Urban Art, its lexicon and aesthetics, but also its audiovisual documentation. Sixteen years after the premiere of what is considered the first great documentary on Urban Art in Spain, we talk with its creator. He’s no longer the same, the same way the main characters aren’t either…

4pm-5pm – WALLS & WORDS // Mateo Macia (Global Street Art), Angie Kordic (Widewalls), Victor Celaya (All City Canvas) & Edith Vaisberg (Adhesivo Magazine) // Media Partners

Apart from artists, documentary makers and filmmakers, there are also great motors of content creation related to the scene. Teams made up of communication and cultural professionals who work daily to give voice to all that is relevant in the scene. The specialized media are key in expanding the work of the authors and agents involved in this gigantic universe of urban and contemporary creation.

4:40pm-5:20pm – MOMENTUM // Zane Meyer, Cinematographer & founder of Chop ‘Em Down Films

‘Momentum’ summarises the great aspirations of brands, institutions, politicians and artists of all disciplines. Achieving ‘momentum’ means getting public attention, media attention and what Warhol called ‘The 15 Minutes of Fame’. How to get your big ‘momentum’ in the Urban Art sector? Chop ‘Em Down Films knows well where to start from.

5:30pm-6:30pm – THE OTHER ART BEHIND THE SCENES powered by Montana Colors // Martha Cooper, Enrique Escandell

It would be much more difficult to understand the origin and evolution of Graffiti and Urban Art without having access to the exciting archives of so many photographers, videographers and documentary filmmakers who have dedicated their work, recording infinite experiences. There would probably be no trace if it wasn’t for them. In this session we will be able to learn first-hand the stories and urban myths hidden behind the cameras of these “other artists”.

6:30pm-8:30pm – THE MAN WHO STOLE BANKSY // Projection Christian Amodeo, curator and screenwriter.

Urban artists who colonize and appropriate spaces to denounce social conflicts, taxi drivers who appropriate their art, public institutions that wish to appropriate some works while sanctioning others, and in the midst, the public disoriented by the constant contradictions about Urban Art. This documentary film is about the interesting journey to a very unknown context in Palestine and the visit of the universally recognized Banksy. The controversy is served.

10 SECONDS, 20 ARTISTS ACTION

BSA TALKS

FILIPPO MINELLI BY CALEIDO

INSTALATIONS

MAHOU SPACE

RYAN HESHKA Y URVANITY X TIWEL

URVANITY MAHOU TALKS 4

URVANITY MAHOU WALLS