The Gallery x ABSOLUT
March 7th -10th
This edition of UVNT Art Fair marked the renewed collaboration with ABSOLUT, supporting artistic creation through partnership. This year, we showcased the works of three artists—Lola Zoido, Cesc Abad, and Carmen Mora. Influenced by the iconic ABSOLUT bottle that has inspired numerous creators, they have reimagined three legendary cocktails for the brand.
Lola Zoido, Cesc Abad, and Carmen Mora, each with their avant-garde artistic approach, drew inspiration from conceptual, aesthetic, historical, and emotional elements to transform the classic cocktails—Absolut Mule, Bloody Mary, and Vodka Tonic—into magnificent sculptures. These sculptures, embodying spontaneity, playfulness, freshness, and a hint of spice, become provocative art pieces that evoke a range of emotions, all in the name of the love of art.
At the fair, ABSOLUTl had "gallery/cocktail bar" where attendees could savor these unique cocktails, explore the new artworks crafted by Lola, Cesc, and Carmen for this edition, and rediscover iconic pieces from the ABSOLUT Art Collection—a testament to their profound connection with contemporary artistic creation.
About Absolut*
Absolut Vodka has been a trailblazer in establishing a close relationship between its brand and prominent contemporary artists. The company initially invested in emerging and relatively unknown creators due to their transgressive abilities and forward-thinking vision. For nearly 40 years, the brand has maintained and reinforced its commitment to promoting contemporary artistic creation, recognizing the transformative power of art on an individual level.
Since the 1980s, Absolut Vodka has blurred the lines between art and advertising, collaborating with over 550 artists across various disciplines. The iconic collaboration with Andy Warhol in 1985, resulting in the painting "ABSOLUT WARHOL," marked the beginning of The Absolut Company's engagement in the art world. These artistic partnerships have elevated Absolut Vodka to an icon, inspiring those who believe in the potency of creativity, strive for progress, and aim to make a positive impact.
Since its launch in the United States in 1979, Absolut Vodka has not only redefined the landscape of premium vodka but has also become synonymous with art, culture, and nightlife.
*Enjoy responsible consumption, 40º. Content intended for adults. Do not forward to persons under 18 years of age".
Cesc Abad
Cesc Abad (Barcelona, 1973) is a multidisciplinary artist who has experimented with painting, ceramics, photography and even cinema. Interested in the plastic arts since he was young, at the age of 21 he took over the family business after the death of his father.
From that moment on, he kept his passion for art a secret.
He establishes a small workshop behind closed doors at the company's headquarters, to which only a few family members can have access. In 2016, after twenty years leading a double life, he decides to sell his companies and dedicate himself exclusively to art. Through his particular fusion of painting and sculpture he reflects on the passions, fears and hopes of human beings.
Lola Zoido
(Zafra, Badajoz, 1994) es una artista multidisciplinar que se interesa por explorar cómo concebimos la realidad en el contexto de los procesos digitales. Su enfoque artístico abarca tanto el ámbito virtual como los elementos materiales implicados en la creación de imágenes. Su obra busca comprender las complejas relaciones que emergen cuando lo digital y lo físico convergen. Su aproximación combina una mirada analítica con una sensibilidad poética, tratando de arrojar luz sobre esta intersección. Otros temas como el paisaje, el territorio y sus elementos también aparecen de manera recurrente en su obra. Su trabajo ha sido expuesto en diversas ocasiones y ha conseguido distintas becas y residencias en su trayectoria como el Centro de Creación Contemporánea de Andalucía, Tabakalera y el IVAM.
Carmen Mora
Carmen Mora is a Spanish artist, born in Madrid in 1985. She received her artistic training at Saint Martins School London. Her line of research focuses on experimentation from the material to find new relationships, intimate and personal, with our environment and ourselves, formalized in installations and sculptures.
Her first solo exhibition was at Espacio Valverde gallery in February 2020, gallery that currently represents her. Since then, she has had two solo exhibitions such as "Intervención 20-01" at Habitación Numero 34 gallery in Madrid in March 2022. She has also participated in different international art fairs with Espacio Valverde gallery, such as Art Lima (Peru) in 2020.
