DIGITAL ART PROGRAM X JCDECAUX
FEBRUARY 23rd - MARCH 8th
Once again, CAN Art Fair Madrid will bring art to the streets with a selection of digital works by some of Spain’s most forward looking young artists. From February 23 to March 8, one hundred digital billboards across the city will display works by Tiziana Alocci, Enaguado, Moratiel, Craves, and Johwska.
In collaboration with JCDecaux and Todo Está en Madrid, the program stems from a difficult to ignore intuition: social media not only mediates how we present ourselves, but actively shapes what we believe we should be. Under the pressure to conform to an impeccable aesthetic, frictions emerge between who we are, what we show, and what we think is expected of us.
In addition, CUPRA City Garage Madrid will present these works within its space inside the fair and during the celebration of our tenth anniversary party, which will take place at CUPRA’s venue in the heart of the capital.
Enagudo
Enrique Agudo (Madrid, 1989) is a new media artist who lives and works between Madrid and Los Angeles. His work, situated at the intersection between the digital and its material transformation, intertwines personal experience and narrative fiction to address themes of identity, memory, and belonging as constantly rewritten stories. His virtual reality short film The Pantheon of Queer Mythology was selected for the Tribeca Festival, was a finalist at Cannes XR, and was nominated for Best VR Film at the VR Awards in 2020.
Tiziana Alocci
Tiziana Alocci (b.1989) works where data, art, and technology converge. Her work captures the unseen and intangible phenomenas through data, city soundscapes, biometric inputs, scents, archives, and personal narratives.
Her approach is both analytical and poetic, reflecting a biographical journey that makes the invisible visible. Her practice is defined as ‘behavioural cartography’ – visually mapping the minutiae of how people live today. Alocci’s work converts recorded data into pictorial and sonified abstractions – transforming data into meaningful stories.
Her work has been commissioned by Gucci, The National Gallery in London, the British Library, Lufthansa Group, Condé Nast, and exhibited internationally at Miland Design Week, The British Library, C3 Mexico City, Fondation EDF, and The Royal Danish Academy.
Moratiel
Jesu Moratiel is a Spanish artist whose practice operates at the intersection of the physical and the digital. He has developed a largely self taught approach based on experimentation and trial and error. His projects originate in drawing and expand into multiple languages, ranging from installation and sculpture to generative art and 3D animation.
Interested in scientific advances and cutting edge technologies, Moratiel investigates the human condition from an anthropological perspective. His work creates visual experiences that appeal to the body and emotion, often through discomfort or provocation, activating reflections on love, sexuality, spirituality, and contemporary sociopolitical tensions.
In his recent research, the artist has expanded his practice toward interactive formats such as applications and interactive environments, playfully questioning the limits of technology and the ways we relate to it. Oscillating between fiction and reality, his work imagines possible futures within a present shaped by social crises and paradigm shifts.
Craves
Craves is a conceptual 3D artist based in Athens, Greece. His work centers on evocative digital characters, animation, and emotional close-ups, often drawing inspiration from the poetic beauty of Greek words. Through layered meanings, hyper-realistic skin texturing, distinctive compositions, and refined aesthetics, he creates visuals that go beyond the conventional, forging a meaningful connection between the viewer and the image while merging artistic vision with commercial relevance. Craves has collaborated with a wide range of clients, including renowned fashion and cosmetic brands, music artists, advertising agencies, and VFX studios.
Johwska
Johanna Jaskowska is a digital artist and creative technologist redefining beauty and identity through speculative use of technology. She gained international recognition with Beauty3000, a viral AR face filter experienced by over 500 million users, which helped shape the field of digital beauty. Her practice spans chrome-skinned portraits, AI-driven imagery, and sensory- augmenting wearables, confronting what is real, and what beauty becomes beyond flesh.
She recently co-founded PATIO Studio, an image-making studio based in Madrid exploring the intersection of fashion and technology. Together with co-founders Yuri R. Galván, Felina H. del Barrio, and Carlos Ojeda, PATIO combines digital experimentation and forward-thinking design to create bold visual narratives.Johwska (copia)
Johanna Jaskowska es una artista digital y tecnóloga creativa que redefine la belleza y la identidad mediante un uso especulativo de la tecnología. Alcanzó reconocimiento internacional con Beauty3000, un filtro facial de realidad aumentada (AR) que se volvió viral y fue utilizado por más de 500 millones de usuarios, y que ayudó a dar forma al campo de la belleza digital. Su práctica abarca retratos de piel cromada, imágenes impulsadas por IA y wearables que amplifican lo sensorial, cuestionando qué es real y en qué se convierte la belleza más allá de la carne.
Recientemente cofundó PATIO Studio, un estudio de creación de imágenes con sede en Madrid que explora la intersección entre la moda y la tecnología. Junto con sus cofundadores Yuri R. Galván, Felina H. del Barrio y Carlos Ojeda, PATIO combina la experimentación digital y el diseño orientado al futuro para crear narrativas visuales audaces.
