Digital Art x JCDECAUX
26th February - 10th March

The public art program UVNT Art Fair 2024 was extended beyond the physical plane through an exhibition of digital art that travelled the screens of the streets of Madrid. 3D animations, video-performances, digital nature or motion graphics are some of the languages that represent a new generation of young artists that have emerged as a result of innovative digital tools. Many of them transfer their work from the screen to the tangible, from a more expressionist or naive style to something more realistic and editorial.
More than 100 JCDecaux digital marquees located in the city's main visual hubs showcased during a few weeks the new creativity of seven young artists: Irene Molina, Masako Hirano, Rinnifish, Jae Yeon Kim, and Chong Yan Chuah.
Thanks to the collaboration of JcDecaux and the Madrid City Council through the Todo está en Madrid
Riniifish
As an introvert with many emotions, dreams, and stories constantly spinning in her mind, creating art is the way through which she speaks most freely and eloquently. In her work, Riniifish portrays fantastical versions of otherworldly life, depicting parallel universes and extraterrestrial civilizations full of tiny, translucent creatures. She is best known for her ongoing series of 'bugs' who populate the 'M7 Planet', through which she explores themes of life and death, emotional struggles and burnout, and sometimes, just everyday life.
Since 2020, Riniifish has worked with fashion brands including Pull&Bear, Adriana Hot Couture and JIU JIE. She has exhibited at (Kraftwerk)Berlin, (Shinwa Digital Art Week) Tokyo, (TODA, Kanvas Gallery, and The Opus) Dubai, TezArt (Montreal),(NFT NYC) NYC, (Madrid’s Urban Digital Art Festival) Madrid, and (GifFest at National Design Centre) Singapore. Featured artist interview on WeTransfer(“Riniifish — Creating a digital world filled with therapeutic bugs” 2022). Solo exhibition at N51 Gallery, Milan, Italy (2023). Instagram official featured in 2023.
Chong Yan Chuah
The Chinese-Malaysian artist, architect and designer Chong Yan Chuah, born in 1992 in Selangor, Malaysia and based in London and Kuala Lumpur, works mainly with the media of digital imaging, game art and installation art. His works are situated in the interstices between virtual reality and simulated space, fictional narratives and imagined bodies. They often dialogue with each other through a mise-en-scène. The feelings, characters and otherworldly elements found in his digital works are the result of his playful approach to artistic creation, which seeks to experiment around the concept of the artist as an explorer who discovers and reveals the unknown.
Masako Hirano
Born in Japan, spent 10 years of her childhood in Pattaya and Bangkok, Thailand. Moved from Tokyo to Berlin in 2019 and based in London from 2022 to present.
Her work is deeply rooted in her own background, being a third culture kid in a dysfunctional family and living away from her country again after spending 14 years there. Growing up in Thailand for 10 years as a Japanese person is a sort of rare example, and her life in Thailand had a profound influence on her sense of form and colour.After returning to Japan, she was always treated as an oddity despite being Japanese, and she felt half split, but after spending time in Europe, a strange land, for her, she finally recognised The core of her long-term mental health issues and her own Japaneseness, and she's on the process of reconstructing and integrating them with her experiences from childhood to the present. The self-transformation experience is reflected in her artistic expression through CGI.
Jae Yeon Kim
Jae Yeon Kim, a South Korean artist based between Berlin, London, and Seoul, practices a unique blend of design and 3D illustration and animation. Her creative approach yields a brilliantly bizarre, maximalist, and tactile style, characterised by a cast of creepy yet captivating characters. Kim's work involves transforming real-world observations of human movement, posture, emotion, and behaviour into colourful, friendly three-dimensional animations. Within her imaginative world, anthropomorphic figures flaunt bold hairstyles and eccentric attire as they wiggle, twist, execute splits, run, jump, and express a range of emotions. Through pushing the boundaries of appearance and presentation, Kim's art explores and reimagines unordinary bodies and identity in innovative ways.
Irene Molina
Multidisciplinary artist (Granada 1997) Graduated in Fine Arts from the University of Granada and Master in Artistic Production from the University of Malaga. First prize BMW Painting digital art 2022 and resident of the XXI promotion of the Antonio Gala Foundation. She has participated in several exhibitions including Hypergarden in the Festival Lux de artes lumínicas de La Térmica in Malaga for its tenth anniversary or Hipermateria.scd in Proyector, moving image festival in Madrid.
Irene's work encompasses new media with a special focus on 3D. In her artistic practice she investigates the relationships that arise at the intersection and hybridization of material and virtual spaces where the sculptural coexists with the screen using techniques such as photogrammetry, 3D printing, iron welding or 3D animation. His concern about the immediate virtual present focuses on the construction and perception of space, error and consciousness.









