Ventana Project is an independent gallery that began in Berlin and is currently expanding its initiatives in Madrid. Coordinated by Roberto Rivadeneira, Aquiles Jarrín, and Irving Ramó, it rethinks contemporary art exhibition formats through mobile devices, shop windows, metro stations, and residencies, creating connections between art, the city, and the viewer. It also maintains more permanent spaces (Berlin and Madrid) without losing a critical stance toward the white cube and cultural institutions, positioning itself at the intersection between the conventional and the experimental.